Digital Marketing Action Plan
A step-by-step roadmap that takes your business from launch to lasting growth in just 12 weeks.
Pre-Onboarding
Phase 0
Activities
- Discovery call with client
- Collect branding assets (logo, brand colors, info)
- Website Design ($150)
- Social Media (Basic/Advanced/Pro)
- Ad Package (Meta/Google)
- Consultation (optional)
Deliverables
- Signed contract
- Access to domain, social media, existing marketing tools
Website Design & Social Media Kickoff | Phase 1 | Day 0-14
Tasks
- Website Design & Development (Day 0-15)
- Social Media Content Creation – Ongoing
- Finalize Social Strategy (Day 0-3)
Outputs
- Responsive, SEO-ready website
- Branded social profiles (3-5 platforms)
- 30-day content calendar
SEO + CRM Setup
Phase 2 |
Day 15-30
Tasks
- SEO Campaign Setup (Day 15+) – CC
- CRM & Automation Setup (Day 15-30) – Your Team
- Email Workflows (Day 20-27) – You
Deliverables
- SEO metadata, performance optimization
- GHL CRM setup, pipelines, automation
- Welcome/nurture email series
Ad Creative Development
Phase 3 | Day 30-45
Tasks
- Ad Creatives (Day 30-40) – Blogrator / You
- Conversion Tracking (Day 30-37) – You
Assets
- Short videos, static creatives
- Target audience profiles
- Landing page optimization
Launch Paid Ads
Phase 4 | Week 6-8
Platform Launch
- Meta Ads (Day 45-50): $300-$600
- Google Ads (Day 52-56): $300-$600
- YouTube Ads (Day 60+): $200+
KPIs
- CTR > 2%
- Conversion Rate: 3-5%
- Defined CPA/CPL targets
Cold Outreach & Retargeting | Phase 5 | Month 3
Tasks
- Email & LinkedIn Outreach (Day 65-70)
- Retargeting (Day 70+)
- Cold SMS Follow-ups (Day 75+)
Goal: Warm up leads, increase appointments
Tools: Instantly.ai, Apollo, Lemlist, Meta Ads Manager, GA4, GHL
Continuous Sales & Scaling
Phase 6 |Week 10+
Activities
- Week 10-12: Consistent leads/sales
- Week 12+: Optimize ROAS/CPA
- Ongoing: CRM refinement, scale ads, influencers
Expected: First sales by Week 9-11, stable funnel by Month 3
Summary Timeline
Day 0-15: Website + Social Setup
Day 15-30: SEO & CRM Automations
Day 30-45: Ad Creative Production
Day 45-60: Paid Ads Launch
Day 60-75: Outreach & Retargeting
Day 75+: Sales Optimization & Scaling
Optional Add-Ons
Enhance your plan after the initial launch phase.
Blog Content Marketing – Month 2+
Boost SEO, build authority
Video Editing – Month 2+
Improve engagement
AI Chatbot – Month 3+
Increase site conversions